The Content Crunch: How the Role of Economic Developers Is Evolving and What You’ll Need Next

Join the Great Lakes Economic Development Council (Great Lakes EDC) for the latest installment of our Be Greater! digital learning series. 

Join TEDx speaker and Localintel CEO Dave Parsell as he shares the results of a national survey revealing how your role as an economic developer is changing – and what skills you’ll need to stay ahead.

Today, economic developers are expected to analyze data, design visuals, and create content – all while juggling the many other demands of the job. Over half of your peers are producing data-informed content every week for presentations, websites, reports, marketing materials, and more. Yet many say the tools they rely on weren’t built for this kind of work, making it harder to deliver high-quality content quickly and consistently.

In this eye-opening session, you’ll learn what the survey uncovered about the evolving demands of your profession, and why data storytelling, content creation, and design thinking are no longer “nice to have” – they’re now core to your success.

You’ll also discover new tools that can help you transform complex data into clear, compelling content – faster, easier, and with far less stress.

Our Presenter:

• Dave Parsell, CEO
• Localintel
• 
  

• Dave Parsell is the CEO of Localintel, an award-winning technology company that helps communities across North America transform complex data into compelling economic development content. A TEDx speaker and recognized thought leader, Dave brings over two decades of diverse experience spanning local government, consulting, global finance, and military service. Today, he is a leading voice on how data, storytelling, and technology are reshaping the role of economic developers.